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Help Sell Your Home Faster by Selling Your Lifestyle

With nicknames like “The San Francisco of the East” and “New Age Mecca,” Asheville has long attracted health and environment-conscious types.

So, if you’re getting ready to sell your home, it pays to keep that in mind. After all, many of the people who will walk through your home will be looking for one that meshes well with their lifestyle.

You can expect prospective buyers to have certain values in mind. For example, some may consider themselves “locavores”, or people who buy locally grown and manufactured goods. So displaying magazine and other literature that speaks to the locavore culture could give you an added edge when selling.

Selling the Asheville Lifestyle

Why does it pay to keep the culture of the local area in mind when selling a home? Doing so helps make your home more marketable. After all, the “typical” Ashevillian, for example, isn’t going to be enamored with a home that has inefficient, aged heating and cooling equipment.

Clayton Lee,

They’re less likely to be interested in one that has a yard that’s too small or developed for a garden. Regardless of what your house is like now, there are things you can do to make it more appealing to the more environmentally conscious buyer.

Make Your Home Fit in with the Local Culture

Even if you don’t really adhere to the stereotype of the typical Asheville resident, there are ways to enhance your home so that it is more attractive to those who do. A few examples include:

Add Water-Saving Fixtures – Water-saving shower heads and low-flow faucet aerators are cheap to buy, relatively easy to install and go a long way toward helping to conserve water. In Asheville, they can be major selling points.

Make a Rain Barrel – By turning a standard plastic garbage can into a rain barrel, you can promote your home as being more environmentally friendly. There are lots of tutorials for doing this online. The average rain barrel can be used to collect more than 1,000 gallons of water per year, and that water can then be used to water the lawn, the garden and even household plants.

Make a Garden and/or Compost Bin – If your yard doesn’t already have a garden, consider making a small one with a nice fence before listing your home. Better still, buy or make a compost bin and place it near the garden.

Upgrade to Energy-Efficient Appliances and Equipment – You can expect to enjoy a very good return on your investment by upgrading to a more energy efficient heating and cooling system or by swapping out old appliances for ones with ENERGY STAR ratings.

Improve Insulation – Show buyers that they’ll use less energy and reduce their impact on the environment by improving insulation around your home.

Know Your Audience

It’s amazing what a difference it can make to know your audience when selling your home. By keeping these tips in mind, you’re sure to have an easier time selling your home in Asheville

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